Hillgrove PR, London, the top-notch PR agency, looks into the prospects of Facebook after the issue of its IPO.
Morgan Stanley and other brokerages who managed Facebook's IPO entry into the share market expressed optimism about its long-term potential in recently published reports. And most of these brokerages expect the social media giant to garner a significant share of the huge internet advertising market, considering its 900 million or so large user base.
But there was a general opinion that Facebook's business model was unclear and there were questions about how it plans to make money from the growing number of users logging in through smartphones and other mobile devices.
Currently, the Facebook share stands about 13% below its $38 initial offer price.
Hillgrove PR has the opinion that Facebook should revitalise their public relations and marketing strategy to make use of the 900 million opportunities it has!
Read similar news analysis and related PR articles on international topics at: http://www.hillgrovepr.com/blog/