Hillgrove PR Supports the View that Twitter is a Robust Social PR Platform

Twitter is a PR medium not an advertising one, remarks WPP Group Chief Executive Sir Martin Sorrell. 

What Sorrel says is important as marketing people don’t use Twitter as a popular advertising platform. Twitter has recently launched its advertising API, but still lacks space for creative advertising communication because of the number of characters limitation on tweets. 

The problem with Twitter is that it lacks depth as far as an advertising campaign is concerned. Twitter hopes to overcome this drawback by the newly launched advertising API, by which it hopes to woo more advertisers into the Twitter world. But, we will have to wait and watch what happens there. 

However, as the No.1 public relations company in the UK, Hillgrove PR thinks Twitter is the best place, the best social media hotspot, for better PR communication. We saw it at the time of London Olympics 2012. Twitter gained much popularity than Facebook and even Google during the Olympics time when tweets by sports personalities got wide spread public attention through re-tweeting and debates. 




Hillgrove PR’s marketing studies found out that busy personalities had just glanced through the day’s tweets to have a quick feeling of the Olympic Games. 

Great communicators and brand promoters like Richard Hillgrove take the restriction in the number of characters in a tweet as a positive challenge. That is why they write very clever tweets that are discussed everywhere, not only in the PR world, for a long time. Twitter is the best place for creating a buzz, and it’s very valuable in the PR sector. 

This way the experts at Hillgrove PR prove that Twitter is an effective branding medium, even if it doesn't establish well as an advertising tool. And to this instance, it is good to look at the latest CMO (U.S.) survey which says Social media spending as a percentage of marketing budgets will more than double over the next five years.

‘Shard' Needs a Lot Better PR

Standing 1,016ft (310 metres) high, London’s Shard, the 95-storey building, is the tallest building in the EU. It has made Londoners proud and they love it. But, as economic recession crept in, some people started criticising the pompousness and wastage of money in the making of skyscrapers.

The Italian architect of Shard, Renzo Piano, on 5 Feb, 2013 got battered by a string of gripes on BBC Hardtalk. In a conversation with BBC’s Sarah Montague, Mr Piano talked about his thoughts about the skyscraper. He said he always felt insecure about his work despite being a successful architect.

However, Richard Hillgrove - PR consultant and corporate brand promoter in the UK, and owner of Hillgrove PR, London – remarked that negativity only makes bad things happen, and cynicism doesn't help anyone at all. He said that even though Shard was commissioned pre recession, symbolically it can steer the country out of the gloom.

Mr. Hillgrove emphasized that Shard should remain proud and tall. It can set the UK and its citizens on stage for the world.

We, at Hillgrove PR, feel the power and hope in Richard Hillgrove’s words, which are essential for building a strong image for a person or brand. Thus, Hillgrove PR asserts that Shard now needs a lot better PR. 

Apple Eying the Twitter Advantage – Hillgrove PR Exclusive

Opinion column from the Hillgrove PR news desk. Hillgrove PR, London analyses the influence of social media in today's world.

Apple Inc. are said to be planning to invest hundreds of millions of dollars with Twitter, that’ll make this social micro-blogging site worth over $10 billion. A report in this tune has been published by The New York Times, even though Twitter and Apple Inc. have not officially confirmed it.

Apple may be looking to utilize the social media influence and better integrate Twitter into its latest products. Major companies such as the Apple can’t stay away any longer from the social media, which greatly influences people on what they buy and how they spend their time and money.

Business, social and entertainment industries in the internet world belong to a huge ocean where the smart fish traps the weaker ones! One has to be ahead of change to succeed. The Apple has a huge market of phones and tablets, and they sell applications, games, music and movies. Obviously, the social media networking sites and its millions of users are enviable markets for Apple Inc.

As a professional PR consultancy, Hillgrove PR has an excellent reputation for understanding the social media and its increasing control over a wide spectrum of audience in a local as well as global perspective. And we at Hillgrove PR are sure that Apple will be clinching a deal with Twitter or some other powerful social interaction media in the near future.

Read more opinion blogs at Hillgrove PR website: http://www.hillgrovepr.com/blog/