Hillgrove PR Supports the View that Twitter is a Robust Social PR Platform

Twitter is a PR medium not an advertising one, remarks WPP Group Chief Executive Sir Martin Sorrell. 

What Sorrel says is important as marketing people don’t use Twitter as a popular advertising platform. Twitter has recently launched its advertising API, but still lacks space for creative advertising communication because of the number of characters limitation on tweets. 

The problem with Twitter is that it lacks depth as far as an advertising campaign is concerned. Twitter hopes to overcome this drawback by the newly launched advertising API, by which it hopes to woo more advertisers into the Twitter world. But, we will have to wait and watch what happens there. 

However, as the No.1 public relations company in the UK, Hillgrove PR thinks Twitter is the best place, the best social media hotspot, for better PR communication. We saw it at the time of London Olympics 2012. Twitter gained much popularity than Facebook and even Google during the Olympics time when tweets by sports personalities got wide spread public attention through re-tweeting and debates. 




Hillgrove PR’s marketing studies found out that busy personalities had just glanced through the day’s tweets to have a quick feeling of the Olympic Games. 

Great communicators and brand promoters like Richard Hillgrove take the restriction in the number of characters in a tweet as a positive challenge. That is why they write very clever tweets that are discussed everywhere, not only in the PR world, for a long time. Twitter is the best place for creating a buzz, and it’s very valuable in the PR sector. 

This way the experts at Hillgrove PR prove that Twitter is an effective branding medium, even if it doesn't establish well as an advertising tool. And to this instance, it is good to look at the latest CMO (U.S.) survey which says Social media spending as a percentage of marketing budgets will more than double over the next five years.

Apple Eying the Twitter Advantage – Hillgrove PR Exclusive

Opinion column from the Hillgrove PR news desk. Hillgrove PR, London analyses the influence of social media in today's world.

Apple Inc. are said to be planning to invest hundreds of millions of dollars with Twitter, that’ll make this social micro-blogging site worth over $10 billion. A report in this tune has been published by The New York Times, even though Twitter and Apple Inc. have not officially confirmed it.

Apple may be looking to utilize the social media influence and better integrate Twitter into its latest products. Major companies such as the Apple can’t stay away any longer from the social media, which greatly influences people on what they buy and how they spend their time and money.

Business, social and entertainment industries in the internet world belong to a huge ocean where the smart fish traps the weaker ones! One has to be ahead of change to succeed. The Apple has a huge market of phones and tablets, and they sell applications, games, music and movies. Obviously, the social media networking sites and its millions of users are enviable markets for Apple Inc.

As a professional PR consultancy, Hillgrove PR has an excellent reputation for understanding the social media and its increasing control over a wide spectrum of audience in a local as well as global perspective. And we at Hillgrove PR are sure that Apple will be clinching a deal with Twitter or some other powerful social interaction media in the near future.

Read more opinion blogs at Hillgrove PR website: http://www.hillgrovepr.com/blog/

Who Owns Your Tweets, Yourself or the Social Media Site? - Hillgrove PR

News analysis about social media and the ownership of your posts, brought to by Hillgrove PR, London.

“Twitter’s terms of service make absolutely clear that its users ‘own’ their own content. Our filing with the court reaffirms our steadfast commitment to defending those rights for our users,” Twitter’s lawyer, Ben Lee, said during court hearings in a case involving a user arrested during an Occupy Wall Street protest in New York.

Supporting the stand taken by Twitter, the American Civil Liberties Union commended Twitter for defending free speech rights of its users. But a US court has ordered Twitter to release old messages and details about the user, saying defendant’s privacy would not be violated if the tweets were handed over. “If you post a tweet, just like if you scream it out the window, there is no reasonable expectation of privacy,” Judge Matthew Sciarrino wrote in his decision, according to a news report by BBC on 2nd July 2012.

The Twitter company was disappointed with the court ruling. The social networking site tried to convince the court that it misunderstood how the Twitter service worked. The BBC news service reported that Twitter said the Stored Communications Act gave its members the right to challenge requests for information on their user history, and that it did not want to take on legal battles that its users could pursue independently. But the court seemed not impressed with the arguments made by Twitter and this latest ruling is sure to become an important law point concerning such cases in the future.

Recently another social networking site, the Facebook, encountered legal suits against the way it uses its ‘Like’ button where its users were automatically becoming unpaid sponsors or promoters when they click Like on a product or service advertised by Facebook. The Facebook has then agreed to give a chance or option to its users to decline the opportunity to be unpaid endorsers.

Taking into account the large-scale popularity the social media enjoys today, Hillgrove PR stands firm with the point that the governments around the world will have to formulate clear-cut rules and regulations on issues like privacy of individual users, exploitation of the users by advertising giants and also illegal utilization of this media by antisocial elements.

Visit today http://www.hillgrovepr.com/blog/ to read more such news articles. 

Richard Hillgrove's Published Tweets Apr2012 -Prt3

#Weekend to be washed out in rain?! England witnesses the #wettest April this time!

Many parents said to have second thoughts after naming their child. It's the age of #plastic_surgeries & makeups. Change is the new mantra!

Media mogul #Murdoch drags big names like #Cameron and #Brown at the Leveson Inquiry.The power play at the high echelons of power revealed!

#Holidaymakers parking at airports in #London without advance booking end up paying triple the amount for a week. Plan well before you go!

#Iran claims they copied the technology of downed #US_Drone. Commonsense says if they copied US drone then they would have kept it a secret!

#Sarkozy loses first round; to face Hollande on May 6 runoff. #France_election has the power to influence the economic future of #Europe.

Unprecedented arrangements made for #anti-doping operation for the #London_Olympics 20212. Say 'NO' to drugs!

The web &social media started increasingly influencing voters. It's vividly so in the coming #French_election. A Follow on Twitter = a vote?!

The dry continent of #Africa is said to be sitting on a vast reservoir of groundwater. Lucky guys. In 2050, water will be costlier than oil!

Richard Hillgrove's Published Tweets Apr2012 -Prt2

#PM Cameron poised to close down the #Department for Culture, Media & Sport?! Axing the department will be suicidal if it is for funding#tax_cuts.

Evacuated Tube Transport or vacuum tubes could be next Gen super fast public transportation across the continents. The world on your palms!

After 39 missions to space, NASA's #Discovery_space_shuttle will now be displayed at #Smithsonian museum. Hats off to you, Discovery!

Angry tweets came on Facebook, twitter following 1hour#Gmail_disruption on 17 Apr. Without social media people feel like fish out of water!

#Pulitzer Prizes for the first time for online news outlets, The Huffington Post and Politico. The #online_media is getting more powerful.

Research from #Lloyds Banking Group said that rich #Britons are thinking of living abroad. The #economic_crisis has taken its toll...

#PR_Secrets_of_the_Dragons: It's about stars of the BBC series The Dragon's Den, their PR Secrets. "Like" it on Facebook: http://www.facebook.com/ThePRSecretsoftheDragons

Reports say Britain to face drought this summer. Are we heading for water rationing and is it related to #global_warming &#Climate_change?

A mother reportedly died because clips were left inside her body after keyhole surgery. Really tragic. I thought it happens only in fiction!

Scientists succeeded in genetically engineering human stem cells to search and kill #HIV infected cells.You are on the Gateway to Greatness!

Richard Hillgrove's Published Tweets Apr2012 -Prt1

What's your opinion about #Ricky_Gervais' new comedy #TV_show? - Can #autism be a subject for comedy?! I feel it's cruel #mockery...

#China cracks down on 'rumours', removes 210,000 online posts, closes 42 #websites. The struggles for existence for a #totalitarian regime!

Report: "70,000 newborns in Nigeria are #HIV +ve." Leave aside research on weapons of mass destruction for a while and concentrate on HIV & #Cancer!

#Smokers, how do you feel after #cigarette displays are banned in the UK supermarkets? Does the 'out of sight, out of mind', principle work?

#Santorum suspends campaign (10Apr) but made no mention of #Romney. It's a matter of concern for Romney as conservative voters still not favour him. 

UK researchers say medical implants like insulin pumps or #pacemaker are vulnerable to #cyber_attacks - Seems like a #Hollywood thriller!

Facebook to buy Instagram for $1bn. #Instagram's photo filtering and sharing capability expected to give a facelift for #Facebook. Facebook's strategic move can be viewed as the modern-day tactic of annihilating a possible competitor. 

Over 250,000 Americans to visit the UK for the #London_Olympics. There could be interesting collission between US and #British_English!

Gossip: #JamesBond will be drinking beer in the latest Bond movie #Skyfall. Is it a big issue if Bond drops a life time habit of drinking martinis?

"Vanilla may push up costs of #ice_creams". #Diabetics who are ice cream lovers can take this opportunity to say no to ice creams!

"#China_bridge becomes world's highest and longest". After the #big_wall , now comes the big bridge; #China is aiming big!

Coworkers not happy with U.S. mega-jackpot winner who didn't share the money with them as promised! "Money, money, money Must be funny...."