‘Shard' Needs a Lot Better PR

Standing 1,016ft (310 metres) high, London’s Shard, the 95-storey building, is the tallest building in the EU. It has made Londoners proud and they love it. But, as economic recession crept in, some people started criticising the pompousness and wastage of money in the making of skyscrapers.

The Italian architect of Shard, Renzo Piano, on 5 Feb, 2013 got battered by a string of gripes on BBC Hardtalk. In a conversation with BBC’s Sarah Montague, Mr Piano talked about his thoughts about the skyscraper. He said he always felt insecure about his work despite being a successful architect.

However, Richard Hillgrove - PR consultant and corporate brand promoter in the UK, and owner of Hillgrove PR, London – remarked that negativity only makes bad things happen, and cynicism doesn't help anyone at all. He said that even though Shard was commissioned pre recession, symbolically it can steer the country out of the gloom.

Mr. Hillgrove emphasized that Shard should remain proud and tall. It can set the UK and its citizens on stage for the world.

We, at Hillgrove PR, feel the power and hope in Richard Hillgrove’s words, which are essential for building a strong image for a person or brand. Thus, Hillgrove PR asserts that Shard now needs a lot better PR. 

Richard Hillgrove's Published Tweets Apr2012 -Prt3

#Weekend to be washed out in rain?! England witnesses the #wettest April this time!

Many parents said to have second thoughts after naming their child. It's the age of #plastic_surgeries & makeups. Change is the new mantra!

Media mogul #Murdoch drags big names like #Cameron and #Brown at the Leveson Inquiry.The power play at the high echelons of power revealed!

#Holidaymakers parking at airports in #London without advance booking end up paying triple the amount for a week. Plan well before you go!

#Iran claims they copied the technology of downed #US_Drone. Commonsense says if they copied US drone then they would have kept it a secret!

#Sarkozy loses first round; to face Hollande on May 6 runoff. #France_election has the power to influence the economic future of #Europe.

Unprecedented arrangements made for #anti-doping operation for the #London_Olympics 20212. Say 'NO' to drugs!

The web &social media started increasingly influencing voters. It's vividly so in the coming #French_election. A Follow on Twitter = a vote?!

The dry continent of #Africa is said to be sitting on a vast reservoir of groundwater. Lucky guys. In 2050, water will be costlier than oil!

Richard Hillgrove's Published Tweets Apr2012 -Prt1

What's your opinion about #Ricky_Gervais' new comedy #TV_show? - Can #autism be a subject for comedy?! I feel it's cruel #mockery...

#China cracks down on 'rumours', removes 210,000 online posts, closes 42 #websites. The struggles for existence for a #totalitarian regime!

Report: "70,000 newborns in Nigeria are #HIV +ve." Leave aside research on weapons of mass destruction for a while and concentrate on HIV & #Cancer!

#Smokers, how do you feel after #cigarette displays are banned in the UK supermarkets? Does the 'out of sight, out of mind', principle work?

#Santorum suspends campaign (10Apr) but made no mention of #Romney. It's a matter of concern for Romney as conservative voters still not favour him. 

UK researchers say medical implants like insulin pumps or #pacemaker are vulnerable to #cyber_attacks - Seems like a #Hollywood thriller!

Facebook to buy Instagram for $1bn. #Instagram's photo filtering and sharing capability expected to give a facelift for #Facebook. Facebook's strategic move can be viewed as the modern-day tactic of annihilating a possible competitor. 

Over 250,000 Americans to visit the UK for the #London_Olympics. There could be interesting collission between US and #British_English!

Gossip: #JamesBond will be drinking beer in the latest Bond movie #Skyfall. Is it a big issue if Bond drops a life time habit of drinking martinis?

"Vanilla may push up costs of #ice_creams". #Diabetics who are ice cream lovers can take this opportunity to say no to ice creams!

"#China_bridge becomes world's highest and longest". After the #big_wall , now comes the big bridge; #China is aiming big!

Coworkers not happy with U.S. mega-jackpot winner who didn't share the money with them as promised! "Money, money, money Must be funny...."